For teens, Instagram is like Facebook. But Demographics seem to oppose. So, we started using Instagram actively for our business a couple of weeks ago. Instagram is the best way to go, when sharing your private pictures. Here, we will explain the importance of Instagram for your business and who could and should use it.
Importance of Instagram for Business
When we did some research on some of the brands active on Instagram, we got a rough estimate which shows that there are 4 types of businesses ruling Instagram these days.
Seems a bit odd, but we normally expect photos from National Geographic would be better than a garage service. If your business already has some of the great pictures, don’t forget to share them because followers really love to see them. No matter what your business is, great photos with some background information can really make them come alive. If amazing photos and great articles are the part of your business, Instagram is the best choice for you.
If you have any product to showcase, simply create account today and start capturing beautiful photos. Like Pinterest, Instagram marketing can also make your product visible and sharable on another social platform. Show your spring collection off and inform the community about new products.
Instagram is used by celebs a lot, even though a lot of brands cannot relate to these. For example, Justin Bieber receives up to 60K or more comments for just posting a picture.
If your business has outgoing, active community, make sure to use Instagram for the benefits of your business. If you are capable to involve the community, suppose for using contests, you can effortlessly grow your following. Some of the leading brands like Ben & Jerry and Starbucks lead community on Instagram very well.
Using Instagram for Your Business
Either a combination of funny images or pictures of happy employees and product photos or great photography are commonly seen on business profiles on Instagram. The key is to post on regular basis, instead of being pushy. You have to show why your customers should use your products.
Facebook has acquired Instagram in the year 2012 and still enjoys a lot larger user base. Sharing your efforts on Instagram and Facebook can pay off more. Along with easy mixing of Instagram and Facebook, Facebook repeats hashtags that you can create on Instagram.
The hashtags are considered very valuable. Actually, you cannot go wrong with these. The more hashtags used, the more the chances to get maximum likes. Instagram pictures with up to 30 hashtags can get around 3 times more Likes than pictures with just a few hashtags. But you don’t need to add 30 tags on all images. For better user experience, you need to use less tags.
Like Pinterest, you can also use Instagram for the visualization of your business. Some products and brands can easily be promoted through Instagram and some have fewer chances to succeed.