Instagram as a visual social media platform is popular amongst the individuals sharing photographs and it is also a tool for promoting brands and businesses. On the one hand, Instagram may not be relevant for every brand or business out there, however, most of the businesses will certainly be able to get a boost, in terms of brand image and creating a brand reputation.
A lot of ways are there with the help of which you can use Instagram to promote your brand and business. Here are some them:
Conduct Contests: With some giveaways unique to your business or the hot favorite of people for Instagram contests makes for a great brand audience engagement technique. More than the contest in itself, it will be the prizes that the winners receive that will attract your audience toward the contest and your Instagram account in general.
Provide a preview to your followers: Your customers will be curious to know about the latest products being launched in the market by your company. They will also want a glimpse of the behind-the-scene working of your business. In this way, you can arouse their curiosity by showing them pictures and photos of your office which should also ideally include pictures of various teams working.
Use Hashtags: A proper way of putting your brand and business out to the Instagram world is by making use of hashtags specific to your brands, business, services and products. In this way, the people will be able to identify your brand or business with the hash tags which they will be able to see on the pictures posted on Instagram. This helps to build as well as create build brand awareness. It becomes necessary for you to know that the brand-specific hashtags are inserted in the bio section of your profile as well. This will enable the people to read it when they look at your profile. Asides from making use of hashtags that are specific to your brand making use of popular hashtags will also help you to develop visibility among Instagrammers.
Use Tagged URLs: On uploading the pictures which are related to your business or products, it’s an excellent idea to insert links to your website so that the URL can be tracked through analytics. In this way, it will be possible for you to know that there is traffic being driven from Instagram to your website which may, in turn, result in conversions for your business.
Despite the fact that Instagram is usually overlooked as a ‘not-so-useful’ social media platform, it can provide your brand instant recognition, provided that its features are explored and utilized to the maximum.