Got enough responses after posting an advertisement on Facebook? Well, even if you might have, satisfaction is hard to find for businessmen. So, yet another channel to market your services, products, and offers are here to serve your needs, Instagram. The father, Facebook, of course, wouldn’t let its child suffer. With the recent launch of its advertising platform that easily integrates with Facebook’s targeting capabilities has a whole set of new advantages for businessmen to put it to their use.As businesses are quite well aware of who is watching their news feed, the chances for users are quite likely on Instagram as compared to any other advertisement posting a website to click on news feed advertisements.
We all grew up in the era where newspaper advertising surpassed any other platform with its thrill. Not that it has fewer readers now, it is just that the users have become more tech savvy and have found, easy, economic ways to make a good start targeting the audience. Call it the Renaissance in the field of advertising, the old school people will be surprised to know that for the first time, mobile advertising has left newspaper advertising far behind it. Believed to have generated half billion revenue and expected to double the next year, a lot of businessmen are making the fullest use of it.
Just in case you are planning to release your advertisement on Instagram, here are a few ways to do that more efficiently with a better target audience.
Ways to attract the right Insta audience
Strong Base –The basic step is recognition, which paves its way through a crisp and clear version of a company logo as your profile picture. Not only has this, seriously filling in your business bio and profile carved a huge difference for your business.
Convey your reason- As it is a business account, so there is nothing to be personal about it. We know that platform attracts it way too much for you, but keeping it highly professional helps users identify your brand more easily.
Strategize- Strategizing has always been a master key for all successful business on social media. Just randomly posting any content wouldn’t help you. You will have to plan it out. Well, the best way would be marking your entire month’s plan on a calendar and uploading the same stuff from time to time.
Let not the hashtags play- As most of us use hashtags to our service, it would be better to change the trend and use your business to speak for the hashtags. Customize the hashtags daily and keep them simple and relevant.